Friday, May 15, 2020

5 Questions to Make Sure Your Next Marketing Hire is a Slam Dunk CareerMetis.com

5 Questions to Make Sure Your Next Marketing Hire is a Slam Dunk Original Image Source â€" Depositphotos.comBuilding a marketing team by hiring the right people can be challenging, and it’s the interviewer’s job to make sure your next marketing hire is a slam dunk.The interview questions will mainly boil down into just three things: whether the candidate has the ability to accomplish the task, whether the candidate is a good fit to your team, and whether they are willing to join your team.These 5 questions below will cover those three factors, giving the chance for the candidates to showcase their abilities, their marketing knowledge, and their personality.1) Imagine you are an immortal with unlimited money and time. What would you do with your life?evalThis is an excellent question to ask, that will give you insights on various aspects of the candidate:Some candidates might not be able to answer this question at all, which is a good sign that they don’t have any vision in their lives. Some might need some time before they can give an answer â€"this is probably the first time they came upon such thought, after allâ€". Give them some time to think and aim for clarity.Since the question “what would you do with your life?” is pretty broad, they might answer about changing the world in some way This is also an open-ended question, that might open up possibilities for lengthy conversations and more questions This is also an open-ended question. For example, if they mentioned a book you’ve also read, you can talk about the book and analyze their thoughts about what’s discussed in the book. You can also discuss recent trends and topics in the marketing world to weigh whether they are really keeping up with the changes.3) How are you handling failures? If any, share your past experiences.Marketing, is by nature, about embracing failures. No matter how perfect you plan your marketing strategy, there will always be challenges along the way.This question gives you insight intotwo things: How the candidate will handle failu re, and whether they have the courage to experiment.Both are very important marketing traits.evalGenerally, you’d want to hire candidates that see failures as another learning pointâ€"and dataâ€", and not an unforgivable thing they should avoid at all costs. If they had any past failures, ask how they handled it, whether they documented it and discussed/shared itwith their peers and superiors.People that are more likely to keep their failures to themselves Depending on their answers to the previous questions, you might give them some time to research This one is fairly obvious. This question will help you look deeper into whether the candidate has spent enough time about your business, the market you’re in, and your competitors.Competitive analysis is definitely an integral aspect of any marketing, and this question will also provide a chance to weigh the candidate’s analytical abilitiesâ€"essential for your marketing teamâ€".If a candidate providesgood answers, we can then as k follow-up questions about their action plans to achieve the changeIf a candidate can provide good, realistic answers, they are definitely worth keeping.Wrapping upInterview a marketing candidate has two main goals: determining whether they are a good fit for your marketing team, and on the other hand, convincing them that you are the right place for them to grow.The five questions we have discussed above will achieve those two important things.Remember that the best marketing talents are likely to have multiple offers on their hands, so showing them that your company is exciting, creative, and engaging is also very important.

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